I love tuna, but, especially recently, I don't get a chance to get it fresh. Our local grocery store carries wild-caught ahi tuna out of Indonesia, which are frozen, and aren't too bad.
I always got a chuckle that the tuna always had two ingredients listed: tuna and carbon monoxide. The CO always had immediately behind it in parenthesis the phrase "to promote color retention," lest customers were thinking the tuna was flavored with some poisonous gas.
I was pulling out a tuna steak tonight to start defrosting it when I noticed the ingredients list had slightly changed.
Now it reads: "Tuna (Thunnus albacares), filtered wood smoke (to promote color retention)
I can imagine some marketing person realizing if they just called the preservative what it actually is, some wary consumers might not think they were being minutely poisoned and it would increase sales!
I just thought that the change is absolutely hilarious.
I always got a chuckle that the tuna always had two ingredients listed: tuna and carbon monoxide. The CO always had immediately behind it in parenthesis the phrase "to promote color retention," lest customers were thinking the tuna was flavored with some poisonous gas.
I was pulling out a tuna steak tonight to start defrosting it when I noticed the ingredients list had slightly changed.
Now it reads: "Tuna (Thunnus albacares), filtered wood smoke (to promote color retention)
I can imagine some marketing person realizing if they just called the preservative what it actually is, some wary consumers might not think they were being minutely poisoned and it would increase sales!
I just thought that the change is absolutely hilarious.
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