I do not know why I latched on to this a few days, but I now can't unsee it in any fast food commercial that features someone about to eat a burger. Let's take a screenshot from a McDonald's ad:
Looks like a nice juicy burger. But wait, look at how she is holding it. No one holds a burger like that! You can't eat a burger like that! Obviously, this is done so that the most product is visible to the camera, but it results in the most impractical hand position (unless you like biting your fingers).
Here's a shot from a Whataburger ad:

Same thing.
Burger King ad:

Yep, same thing. (I think the man just realized that he can't actually eat it this way lol.)
Now you will notice this in every fast food ad you see.
It's wild how ubiquitous it is across brands.
Looks like a nice juicy burger. But wait, look at how she is holding it. No one holds a burger like that! You can't eat a burger like that! Obviously, this is done so that the most product is visible to the camera, but it results in the most impractical hand position (unless you like biting your fingers).
Here's a shot from a Whataburger ad:
Same thing.
Burger King ad:
Yep, same thing. (I think the man just realized that he can't actually eat it this way lol.)
Now you will notice this in every fast food ad you see.
It's wild how ubiquitous it is across brands.







However they didn't do about to eat shots like you posted, I suspect it's just a phase in advertising and I'll curse you everytime I see an ad until the trend changes again 
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