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Did a big cook yesterday. Multiple meats. - I'd like some feedback on pricing for friends/coworkers.

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    Did a big cook yesterday. Multiple meats. - I'd like some feedback on pricing for friends/coworkers.

    I did a big cook, mainly to take some orders from folks at work, and hopefully offset the cost of some meat for my family. lol. I did learn a few things, the time management wasn't so bad, I've done enough multi-meat cooks I have learned when/what to do a good bit on that. But I have learned I prolly needa charge more for some things! lol

    I had 'orders' - ok, requests - for:

    PULLED PORK - 11 lbs
    PORK BELLY - 3 pieces
    CHOPPED BRISKET - 8 lbs
    WHOLE CHIKKIN - 1
    RIBS (BB) - 1 rack
    BOLOGNA CHUB - 3 lbs​

    Started off with a Prime brisket from Costco.

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    I knew I had 18 lbs, it actually didn't require a whole lot of trimming, I only trimmed 2.5 lbs off. so I ended up throwing on a 15lb chub. This took a long time, even when I wrapped with foil. Just rubbed with SPG. I got up late, was planning on starting the fire around 5AM, rolled over in bed at 6AM and thought, "Oh crap, we gonna do THIS today? Is that it?" Dangit. Managed to get the briskie on probably around... 0645.

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    Next was pork butt.

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    I had requests for 11 lbs, so I was sure doing 1 pack wasn't going to cut it, but I really didn't need ALL of this done. I did actually have ½ of one of these packs in the freezer from a previous cook 2 weeks ago, I think, but I didn't have time to thaw it, so I went ahead and bought 2 packs. Split one of them and put it back in the freezer. So I've got 2 of these boneless butts to use sometime. I wanted a little extra to have a few 1lb packs of pulled pork for home use, but not too many. I think we still have a couple sitting around I need to use - and since I don't really eat so much anymore, things don't get used a lot. Between my reduced diet and 2 teenagers moving away to college, we really don't cook much at all anymore.

    Here's all the big clods on by around 0710.

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    Watched those for a couple hours, used a combination in this cook of my original Fireboard and 2 of my 3 FireSticks. I had one replaced because it wasn't connecting/reporting, now I have another that seems to be the same. This FireSticks are a little finicky, I am just not 100% happy with them. I keep coming back to the Fireboad. Keeping them charged, keeping them connected, GETTING them to connect and report, they don't shut down always when you put the probe back in the dock, I never know if they're charged, there's no way to distinguish which probe goes with which dock, unless you put a dab of colored paint or something - and that gets covered with soot/residue, so... I dunno. I'm just not overly super pleased. They're ok, but they're not like stellar. I will say, I think they are better at reading ambient temp than I thought, though. They take a while, during the first hour or two, they're not accurate, but as the meat surface temp heats up a bit, it stops interfering as much with the ambient readings.

    Next was time for some pork belly. I had orders enough for a full belly, so I picked up a smaller one for myself, but only did half of it. The rest went back in the freezer.

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    Since my orders were for 3 pieces, I was originally going to cut it in thirds and cook them individually, but I decided to keep it whole and cut it after. I'm glad I did this, it helped with management, pulling, wrapping, etc.

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    Unfortunately, I've found when things get rolling, I don't get around to as many pictures - trying not to keep the door open TOO long, and having gloves on and greasy schmutz on the hands, etc. I just don't have a chances to grab so many pics.

    I wrapped the pork butts and briskets in foil this time. I wish I'd waited LONGER to wrap, the bark on the pork butts was pretty much just a soft 'skin' when I pulled them. I will say, however, I was very VERY pleased with the moisture of the pulled pork. Definitely wrapping in foil made for a MUCH juicier pulled pork. I hadn't done this in quite some time - probably since this cook back in April when I think I did 6 of them for an event for our non-profit. I just think I need to wait quite a bit longer to wrap - I wrapped around 145-150ºF, which I KNEW was too early, but with my later start, and I knew I had 2 people wanting to come pick up tonight, I didn't want to get too far behind. I'm gonna try next time with the foil wrap again, but waiting to set up the bark quite a bit harder.

    Also learned to DEFINITELY use 2 layers of foil. I always have in the past, yesterday I tried to conserve a bit, as my big roll is starting to run low (idiot, I didn't pick up another roll at Costco, being afraid my wife would roll her eyes because we didn't "need one yet", <sigh>). I learned when I pulled one of these and the foil split, pouring 200ºF fat on my hand, soaking through my mesh thermal glove and of course, KEEPING it on my hand. After doing the "drop the butt and get your glove off" dance, I wasn't sure how bad it was gonna be. Luckily, this morning, it isn't blistered and feels a bit better, so wasn't as bad as I thought. Not a huge amt, just about a nickel-sized spot at the ball/base of my left index. A little tender today, but not too bad.

    DEFINITELY DOUBLE WRAPPING from now on.

    I also wrapped the brisket in foil. Not sure if I've done this in the past or not, I can't remember. I have been using butcher paper quite a lot the last few years, or trying to go open and unwrapped all the way. I was actually pretty surprised that the bark on the brisket held up fairly well and was even still 'crispy'-ish on top once it was done. Also wrapped this early, like at 145-150 or so.

    In the end it came out pretty decent. I need to be more aggressive with the salt on these things, and salt them a full day or more before. I keep finding myself adding salt when I'm cutting/pulling/chopping. What I'm using isn't penetrating, likely due to being afraid of using too much and not giving it a day or two to dry brine. I need to plan more in advance, essentially.

    I also fired up the Yoder YS460 yesterday for the first time in a number of months, just to throw on a couple of racks of ribs. These went just about as well and stable as you can imagine with a pellet pooper.

    Later, around 4PM or so, I threw on the sole chikkin one of the gals at work wanted. Spatchcocked, just S&P. Cooked on the upper rack, hotter and faster than the other stuff, took about 2h.

    Final look at the brisket when I unwrapped it, it took just over 12 hours, even wrapped early in foil. It was a big boy. Tried to keep temps on it around 250ºF+. Pork butts, one came off around 9.5h, the other two at... oh, 11 and a little over 12, along with the brisket.

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    The brisket - the flat was still a little bit tight, I think I coulda gone a little slower and longer. Point was fantabulous, as always. But since I was chopping ALL of this, it didn't matter too much, really. Did try a little bit of a slice and it was decent - but again, needed more salt, I added some while chopping.

    And chopping a whole packer brisket is a P.I.T.A.! Man! Like I said, I've learned I need to charge more for this stuff. lol. I see now why places are charging $25, $28 and $30 a pound for SLICED brisket. My yield was NOT nearly as much as I'd thought it was going to be. Not on the brisket.

    Started as 18lbs, I only trimmed 2½lbs off. Of course, I trimmed some more fat off when it was done, pretty much the center portion that was between the point and flat muscles.

    But overall, with the 18lb brisket, my yield of chopped meat was right at 9lbs. And I had orders for 8lbs, so... not a lot left over for me and the fam. <sigh>

    Pulled pork, with around.... ooooh.... I'd guess 20lbs of starting product, I ended up with just about 15 1lb bags. So that's a much higher proportion of product, for sure.

    So... pricing.

    I sold some pulled pork a couple weeks ago, just like 5lbs of it, and I charged 'em $15/lb. I kinda felt like that mighta been a little excessive at then end of it all (looking at quart baggies with 1lb of meat in them), so this time I dropped my pulled pork prices to $12/lb. I think this works out ok, as I did end up with more yield - probably due to wrapping in foil and not paper - and the pork was juicier, thus weighed more in the bags, etc. So I think the $12/lb isn't too bad, and allows me a decent profit for my work. Heck, at this point, I'm thinking the pork is the way to go - Do 20 of those butts, all in one day, I'd make a pretty handy profit.

    The brisket - I told my folks $15/lb. I think it's obvious this is too little for the work involved, the babysitting, the time and then the CHOPPING. Ugh. And the yield was much lower than the pork, right on 50% of purchased weight or so. So... an 18lb brisket cost me $81, I cooked it for 12 hours and ended up with 9lbs of finished product, at $15/lb, which is $135. 8 of that is spoken for, so actually, $120. So I am making $40. I'm not sure what to do about that. I just don't know that I feel comfortable charging $20/lb for chopped brisket, but I'd like to say $25/lb just to make it worth my effort. It was a lot more effort (mostly just all the chopping phase) than any single other item on the menu.

    Honestly, the pulled pork was the way to go, from just a profit vs. cost/effort standpoint. The pork belly was pretty good, too, I sold 2½-3lb chunks for $25. Ribs, also $25/rack (only did one for sale). These are really easy, overall. The chicken, I told her $18, which I think in the end is probably pretty fair - I did a full spatchcock and removed most of the bones, including the lower ribcage and pelvis, the blade bones and wishbone. So I spent a good 15 minutes butchering and seasoning it up.

    So I've learned a bit - I see if I am going to do this 'on the regular' I am definitely going to have to adjust some things. I can't count the times I've been told by someone I needed to open a restaurant or food truck - yeah, NO THANKS. But doing some cooking for large parties or doing some orders like this isn't too bad, as long as I don't undersell myself. People tend to say charge 3x your meat cost. Well, with pulled pork that works, I think. And at $12/lb I'm a little above that, but it worked out ok-ish I think. For brisket, if I charged 3x meat cost, that would be... $14.50/lb. Which is just about what I charged. But when you count the loss of trim, loss of moisture and chopping, etc., I will make $40 (ok $55 if you count my one leftover/holdback bag). I don't know that's really worth the effort, at least compared to the other items.

    I'd love some feedback. I feel like going up in pricing is like... overselling myself. I don't think my food is THAT spectacular. I mean, it's good, and some is really good, but I also know I ain't paying $30/lb for cooked brisket, but I see restaurants doing it, and staying in business... so if I sell a bit lower, but not low enough to undercut myself... I just don't have much of a market. Just people at work at the moment - that might grow with word of mouth, I don't know. But I'm not sure I want it to be TOO busy. I don't think I want to give up EVERY Saturday and Sunday doing this stuff. But... honestly, with the crappy reimbursement and increased overhead at work, and with 2 kids to keep in spending money at college, I think I need all the help I can get. <sigh> At least this is something fun, and leaves me with food/meat left over.


    Oh yeah... and I didn't eat. Just didn't feel like it, after sitting out in the heat and smoke all day long. That's a well-known issue for those of us used to smoking large amounts. But, that's ok, I ate breakfast, so I was good. Eggs and toast. Today I'll probably have some pulled pork or brisket sammiches.

    #2
    Great pics! Looks like a great cook too.

    and here’s my thought on pricing - either charge them what it costs you, or make a profit and why not charge what restaurants around you charge? Time, wood, rub, cost of those cookers, etc. If people didn’t want the food, they wouldn’t ask. And if they are repeat, they really like your food! Not saying take advantage of that, but you gotta make a buck for your time. You are a good guy and deserve to get your worth.

    And just one other thing, just don’t do it so much that it starts to take the fun out of it, or the joy of you cooking yourself and family some good BBQ.

    Comment


    • realdocBBQ
      realdocBBQ commented
      Editing a comment
      These are absolutely great points. I don't think I want to turn it into a 'full-time part time gig'. That WILL make it painful for me. As it is, doing it once every few weeks, I think will be fine. And if I make a few bucks extra and pay for my own meat out of the profits, then that will make me plenty happy. Not wanting to get rich... well, not like this, anyways. lol

    #3
    What I’ve found is that the price that feels right usually is right. Personally I’d agree with the $12 for the pulled pork, and I’d do $20 or $25 for the brisket; $20 if it’s good, $25 if it’s spectacular.

    Comment


      #4
      Brisket sells for $32/lb around here and they loose money in most bbq joints at that. I agree with the $25/lb figure. The rest figure your cost and double it is a good rule of thumb.

      One last caution, keep it simple and among friends. You don’t want the health police asking for your catering license.

      Overall, very impressive cook. I would have been exhausted

      Comment


      • realdocBBQ
        realdocBBQ commented
        Editing a comment
        Yup, my plan is no advertising, just doing for family and friends, as I feel like it. Not on any schedule or what have you.

      #5
      I would third or fourth everything already said. You are delivering a better product than restaurants are for a lower cost. You spent all of this time on 9 pounds of brisket whereas restaurants would spend the same time across, what, a 150 pounds? There is no reason to feel bad at charging anywhere close to restaurant pricing as your custom efforts are delivering a better than restaurant quality product for less.

      Comment


        #6
        I agree with everyone else. $20 to $25 per pound for brisket is very reasonable. About your PITA chopping brisket, are you using the right knives? Do you have twin cleavers or are you chopping with a chef’s knife? If you’re going to do this somewhat regularly, you should have the right equipment.

        Comment


        • realdocBBQ
          realdocBBQ commented
          Editing a comment
          I used a chef's knife to slice it, then used a (single) cleaver to chop it. Honestly, I think it would go better with a larger work surface area. I have a large cutting board, but even so, that leads me to have to do it in batches of about 2lbs apiece. Kinda messy.

          I think if I had a large butcher's block kitchen island with a sink, I'd be a lot better off. But, I don't have that kind of space or fancy stuff to work with, so... oh well.

        • Draznnl
          Draznnl commented
          Editing a comment
          realdocBBQ you kind of hit on an important point in your response to me. You need to factor in the extent to which you are set up to do these kinds of cooks. He less you are, the more of a PITA the job will be and the longer it will take. That hassle factor is something to include in calculating your price. If you want to keep things fun, you need to price things high enough to limit the amount of headaches you sign up to do.

        #7
        Just looked up the only local BBQ places in town.

        Rib Crib (chain)
        Brisket chopped or sliced - $20.79/lb
        Pulled Pork - $16/lb
        STL ribs - $26/rack

        Dink's - local joint of middling quality
        Brisket (I assume chopped) - $16.99/lb (sauced? makes it go farther?)
        Pulled pork - $13.99/lb
        Ribs - STL $22.99/rack, BB $23.99/rack

        I'll be honest, I do NOT care for much of anything from Dink's. They get a lot of catering gigs around here, along with a local meat market, because they're the only options for large BBQ service. Neither of them are the least bit impressive for large service. Fresh and hot in their business, it's at best "ok". Not my cup of tea. I definitely feel my food is better.

        Sound like $20/lb for brisket isn't a bad price at all and $25 for a rack of ribs isn't out of hand, either. Pulled pork, I can definitely make it worth my while at my current $12/lb, and could stand to ask a little more.

        Not bad. Funny, though I came up with all my prices in my head, I didn't ever look at the local places' prices until now. lol. Probably because these places are such non-entities, I didn't even consider them as worth looking at.

        Anyways, thanks folks, just wanted to throw my experiences out there, in case anyone else is considering a sometime/part-time side business like this or something. It's not anything to replace my livelihood, by any means - but if it helps me smoke more meat and share the 'cue, I'm for it!

        Comment


        • Jim White
          Jim White commented
          Editing a comment
          As long as you keep putting some away for you and the fam, sounds like a win-win to me. Who knows, some day you may suddenly think "I'd like a bite of barbecue" and all you have to do is to head to your freezer.

          Well, a concerned observer can only hope...

        #8
        I vote yup!

        Comment


          #9
          I have friends that always ask me for brisket or pulled pork. Now I have some prices I can give them.

          Comment


            #10
            I think the amount of work involved is why I've noticed that when the local school teams here have done their Boston butt fundraisers (a thing here in Alabama), you take delivery of a hot butt wrapped in foil. It's up to you to pull it or not. The pitmaster smokes them and wraps in foil, and turns them over to the kids to deliver or wait for folks to pickup in front of the school on a Saturday morning.

            I once smoked 84 butts for the high school cheerleaders when my daughter was still cheering, and it was so much work, I didn't smoke a butt even for myself for several years after. I think the kids were charging like $30 per butt, and I was paying about $8 per butt back then at Costco or Sam's. And all I did was smoke, then wrap them for pickup and shove into coolers. If you are pulling it and delivering ready to eat pulled and/or chopped pork, or brisket - I think you do need to charge more.

            That $12 to 15 per pound seems in line. I just checked the closest place I know to me, who makes passable pulled pork, and they are selling for $13 per pound. Pulled chicken is $15 per pound. Pulled turkey is $16 per pound. They don't sell beef. Not a lot of the places near me do brisket to be honest.

            Comment


            • realdocBBQ
              realdocBBQ commented
              Editing a comment
              I can imagine! I am seriously questioning whether the brisket is worth messing with, at the prices I'd have to charge, and the risk of getting 'caught' with unsold product. I kinda like the idea of selling a 'whole packer brisket' for something like $150. Just smoke it, wrap it, and hand it over. Of course, a lot less people are going to buy an entire packer, honestly. But I am not sure there is much point other than that.

            • jfmorris
              jfmorris commented
              Editing a comment
              realdocBBQ I've not bought a brisket here unless it was on sale for $1.99 to $2.99 a pound in several years. I just keep an eye on my local Kroger sales flyer for the brisket sales, the BOGO or 99 cent per pound Boston butts, and the ribs being on sale. You probably have other grocers where you are, but for some reason, locally, Kroger, and every once in a while Fresh Market or Publix, will have good sale pricing. And into the deep freezer it goes until I need it...

            • jfmorris
              jfmorris commented
              Editing a comment
              Con't

              I think the high cost of beef compared to pork is why I only see brisket at a few BBQ joints here in Alabama. I don't think I ever had brisket in a BBQ joint until I tried Hard Eight BBQ near the airport while in Dallas one time on business. Here it's all pulled pork, spare ribs or baby backs. About the only brisket I get is the ones I make.

            #11
            I do a few cooks for family meals and larger cooks for friends from time to time. What i've started doing is ask them to furnish the meats and i'll do the cooking. I then just charge them a flat rate for my services. I've also been known to ask for payment in briskets....LOL.

            Comment


              #12
              Looks like I've ended up selling off the rest of the pulled pork piecemeal to folks in the office who didn't order in advance, but have since decided they wanted some.

              Maybe I need to keep some pulled pork frozen in the fridge in my office all the time?

              Oh well, it's all worked out, but the brisket was definitely my highest outlay, most work and lowest margin item. Good information for the future.

              Comment


              • Jerod Broussard
                Jerod Broussard commented
                Editing a comment
                You need a carb in the mix. Even Katz said the pastrami ain't the $$ maker, it's some kind of potato waffle fries. Applebee's do OK on the steaks, but those pasta meals, wowzers.

              • STEbbq
                STEbbq commented
                Editing a comment
                Jerod Broussard good point. You could probably print money off pizzas.

              • jfmorris
                jfmorris commented
                Editing a comment
                One side I have made that the kids and others have really gone crazy over was smoked Mac-n-cheese. Unfortunately, NOT the recipe from AR, but one from heygrillhey.com - and it needs barely one hour of VERY LIGHT smoking. I've taken to just not using smoking wood at all with it. I've adapted her recipe to just shredded cheddar, and no fancy cheeses, and I think its the panko on top mixed with some MMD and brown sugar (my version of the recipe's sweet rub) that takes it over the top.

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