Fake meat retreat?

[Uncle Bob]

Looks like Mickey D is quietly cancelling their fake food follies:

McDonald's may have pulled the plug on McPlant: analyst…

By Susan Kelly on 7/28/2022

McDonald's Corp. appears to have discontinued its U.S. test of the McPlant burger made with Beyond Meat, according to a report from J.P. Morgan.
The investment bank said it spoke with McDonald's employees at 25 locations that carried the plant-based protein sandwich, and each said the item was no longer on the menu.
"Not surprisingly, the reason sometimes being cited is that the product did not sell well enough," J.P. Morgan analyst Ken Goldman wrote in the report to clients.
A McDonald's spokesperson did not respond to a request from Meatingplace for an update on the status of the McPlant by press time.
In January, McDonald's said it was expanding the McPlant test to 600 U.S. locations. The burger is made from ingredients including peas, rice and potatoes and served on a sesame seed bun with tomato, lettuce, pickles, onions, mayonnaise, ketchup, mustard and a slice of American cheese.
J.P. Morgan said it was not known whether the item is permanently discontinued from U.S. menus.
Beyond CEO Ethan Brown said last quarter that he was pleased with what he described as a strong performance in Europe for the company's collaboration with McDonald's, Goldman noted.


And it ain't lookin' all that good for the producer of that stuff either: https://www.drovers.com/opinion/spee...ly-alternative

[Steve R.]

I thought this was going to be an announcement of a Meatup featuring plant-based meat.

[Uncle Bob]

Gotta have a hook..................

[jfmorris]

Are you talking about Panhead John 's next Texas Tofu-Up? Or is it a Meatless Meat-Up?

[SheilaAnn]

So did I! Woulda made a great April Fools!

[Davek8282]

I don't want to eat anything that is made from "ultra processed" ingredients. If I want a Veggie Burger I go the more traditional route where I can still tell what the ingredients are and there are little to no additives.

[rlozinak]

I would not eat a plant based burger, just can't see it at all

[Attjack]

I tried one and it tasted great but wasn't any healthier than regular hamburger and was highly processed.

[RichardCullip]

I believe that beef is the original plant-based meat. I'm sticking with the original.

[Bkhuna]

...

[Attjack]

The issue is likely that most people who don't like to eat meat don't want to eat food that looks and tastes like meat.

[jfmorris]

Yep. The one or two vegans I know would be grossed out to even think they were eating meat. Kinda like my sister in law and niece who simply cannot eat any meat with bones in it. Chicken, ribs, you name it. Stupid I know.

And those of us who LIKE meat don't want to be tricked into eating a fake meat burger...

[Steve R.]

That's about as goofy as us eating a salad made of thinly sliced meat made to look like lettuce. I'm thinking the "impossible meat" is targeted more at current meat eaters than vegetarians and vegans.

[Panhead John]

I have something that’ll please both camps….

[smokenoob]

just be sure to have large bathroom capacity when you feed that to vegans…..don’t ask me how I know…

[58limited]

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