Rock band OK GO sues Post Cereal for OK GO cereal

[WillTravelForFood]

The band OK GO (known in part for their creative and entertaining music videos, many of which are done in "one take" after lots of elaborate planning) is suing POST for their new OK GO single-serve cereal options.

The band doesn't want to be perceived as endorsing a product that they have not endorsed. POST says that there should be no confusion between a band and a food product (using "Delta" as an example company name that crosses industries)



source (note, language warning): https://variety.com/2023/music/news/...al-1235509428/

[bmillin]

Love those guys. This is my all time favorite. https://www.youtube.com/watch?v=UJKythlXAIY

[Alan Brice]

Way Cool video.

[smokenoob]

I’m leaning toward the band on this one…..

[DaveD]

I think the band has a very solid point. They've owned the trademark for fifteen years! Sheesh. I know I would certainly assume they'd lent their name to the cereal if I saw it on the shelf.

I'm with the artists on this one!

[WillTravelForFood]

It's not like "Raisin Bran", which both Kellogg's and Post offer.

We understand Post's point -- if the band hadn't applied for a trademark that covers food products, then it should be an available product name for the cereal. And we could see how that would be the amount of due diligence the legal team did in advance of product launch.

Imagine a hot sauce company deciding to call their new sauce KISS . Mr Simmons would have it shut down ASAP.

[Attjack]

Never heard of the band but seems like a reasonable lawsuit. If situations were reversed I'm sure Post would not hesitate to sue the band.

[Allon]

Don't feel bad...
Neither have I.

[Murdy]

Or perhaps Mr. Simmons would sanction it:

[GolfGeezer]

Adam Lambert - Mad World (American Idol Performance) - YouTube

[Jerod Broussard]

I sure hope the judge looks at the lawyers for each side right before they speak and just yells, "OK GO!"

[Finster]

Who?

[Attjack]

I watched a video and it was definitely cool.

[Alan Brice]

Another Very Cool video! That was fun.

[ofelles]

Never heard of them. And now I know why. But I think their suit is right.

[RonB]

New to me too, but a fun video.

[Jerod Broussard]

The band doesn't want to be perceived as endorsing a product that they have not endorsed.

Are they aware it's a food product and NOT a nefarious product that is ultimately intended to be injurious to one's health??

Isn't the love of money the root of all lawsuits?

[WillTravelForFood]

They say they do a fair number of corporate partnerships. They don't want this one to be perceived as one when its not.

[WillTravelForFood]

Because you wanted an update:


Indie Rockers OK Go Settle Cereal Lawsuit With Post Foods
The weird case -- a trademark battle over a line of cereal cups called "OK Go!" -- will end with a "confidential settlement agreement."

https://www.billboard.com/business/legal/rock-band-ok-go-settle-cereal-lawsuit-post-foods-1235345367/