It's entirely possible that someone has already mentioned this and I missed it, but this was news to me today.
So, my wife and I have been looking at refrigerators to choose a replacement for the Samsung that gave us a stellar 5 years of service before taking a crap last week and requiring a $900 repair (uh...no. ). Anyway, we were at Lowe's and I made the obligatory detour through the grill section and saw a display of a variety of rubs developed by the good folks at Operation BBQ Relief. I was undecided, so All-Purpose Rub seemed like a good one to start with. $10 for a 10 oz. shaker (~ 12 fluid oz), and $1 of each purchase goes to OBR. Looks like a win-win. 😎
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