Speaks For Itself

[klflowers]

Saw this in Sam's today. Kingsford

[Draznnl]

I’m confused. It says made with real beer. But then it says Lite. Which is it?

[bbqLuv]

That is the Coor issue

[DaveD]

Wait, what? Is this supposed to reproduce the adolescent thrill of pouring beer on your coals? Please explain.

[Finster]

Evidently it's all the current rage. I just have no idea why 🤷♂️

[58limited]

Pass. Doesn't do a thing for flavor as far as I've been able to tell with similar products.

[Panhead John]

Coors Light charcoal and I’m all in! 🥸

[Michael_in_TX]

"Sir, I don't understand our sales numbers, either. We can barely produce enough to meet demand, but it all seems to be going to this one guy in Texas."

[bbqLuv]

You may be one sick puppy

[Huskee]

Conversely, Miller Lite is now made with real charcoal!

[fzxdoc]

[barelfly]

charcoal filtered??????

[Alan Brice]

That would be the One and Only Jack Daniels.
Filtered drop by drop thru maple charcoal.

[Bkhuna]

Alan Brice I prefer Dickel if I want sweet whisky.

[Huskee]

I'm with you Bkhuna Dickel > JD

[DavidNorcross]

I wonder how many people will try to eat it to see if they get a buzz. Do you need to be 18 to purchase? Thats all I got on this one…

[WI Bubba]

P.T. Barnum must be smiling ear to ear seeing this product.

[Catmandu]

For cooking low calorie food?

[Steve R.]

Maybe the food is less filling?

[bbqLuv]

"Maybe the food is less filling" but tastes Great

[Jfrosty27]

What a joke. As noted above, P.T. Barnum is laughing at this.

[itsnotmyfault]

From Food and Wine magazine:

• Kingsford x Miller Lite Beercoal is a charcoal briquet product infused with Miller Lite beer, designed to enhance grilled food with a bold, smoky beer flavor.
• The product was originally released in 2022 and 2023 as a limited-time offering and quickly sold out both years due to strong consumer demand.
• In response to its popularity, Kingsford and Miller Lite have expanded distribution in 2025, making Beercoal available at retailers nationwide for the first time.

Clearly I have been missing it. Nothing like a bold, smoky beer flavor? What is that?
Guess I need to get into smoking beer...Yeah, that's it, Yeah

[Steve B]

do you plan on rolling it or just hitting it out of a bong????

[Bkhuna]

I've never use the words Miller, bold, or smokey together.

[CandySueQ]

Before Anhauser-Busch was bought by InBev, I was talking to the folks in St. Louis about buying and licensing their used beechwood as a pelleted product for BBQ. Got hands on about 250 lbs of very funky, yeasty beechwood strips to make a test run. Made a wonderfully flavored pellet, especially good for burgers. I'd try Beercoal just based on my experience.

[Duanessmokedmeats]

Burns great, less filling.