Clorox Owns Kingsford

[RichieB]

I did not know a bleach company owns KBB. I came across this article regarding them rethinking their marketing strategy. They bumped $ where competitors didn't. Here is the article.

https://www.reuters.com/markets/us/clorox-rethinks-strategy-kingsford-charcoal-ahead-summer-grilling-season-2023-05-02/

[RichieB]

I had a bad link, I fixed it.

[Steve R.]

I saw that yesterday. I don't care how much better their marketing gets, I'm sticking with B&B.

[radiodome21]

Interesting. Glad that it backfired. I noticed that the Kingsford professional went up at Costco and I took a hard pass. I’m still working on my B&B that I bought from Walmart when it was posted here for $9.99 bag.

[JLR]

Their best marketing strategy would be to lower their price.

[CandySueQ]

Clorox has owned Kingsford for years and years and years!

Consolidation is happening in every industry for some time now. B&B is owned by Duraflame, which also owns Western Wood and Barbecue Wood Flavors. Those 3 companies are a big chunk of the BBQ wood business.

[WillTravelForFood]

chunk? We prefer lump

[WillTravelForFood]

Their best marketing strategy would be to lower their price.

sometimes raising prices to give the impression of a premium product can increase sales

[Jerod Broussard]

This "wood" explain the white on the KBB Bag.

KBB is fine for quick grilling, for extended cooks a hardwood briquette is better.

[WillTravelForFood]

Their best marketing strategy would be to lower their price.

Found it -- it's the CHIVAS REGAL effect, where shoppers equate a higher price tag with greater value. This is attributed to Chivas doubling the price of their product in the 1940's, leading to an increase in sales from what people perceived to be a premium product

[JLR]

It seems to have back fire on them this time, but it sounds as if they are going to try to promote their brand as a “premium product” rather than lower the price.

[bbqLuv]

Auto clean as you cook!

[Histrix]

From the article:
"Clorox's competitors in its other categories closely followed the price hikes it announced in December, Jacobsen said."

The way I read that - Clorox was disappointed that the other charcoal makers didn't follow along (tacit collusion style) with them in raising their charcoal prices like some of Clorox's competitors did in some of their other product markets.

So sad.

[Bkhuna]

What ever shall I do without the noxious and toxic clouds of billowing onion, garlic and paprika scented smoke?

[WillTravelForFood]

Saw somebody buying this the other day. Didn't have a chance to ask why

[Alan Brice]

I like KBB for starters. B&B and lump for long cooks. CharLogs are good for extended cooks, when ACE has them on sale.