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Attn: Max Good Are: Miller High Life Lite

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    #1

    Attn: Max Good Are: Miller High Life Lite

    I hate to be the one to break it to you, Max Goodbut your favorite light beer is getting the axe. It looks like my hopes if trying it are about to evaporate.

    Molson Coors Discontinues 11 Beers Including Keystone Ice and Milwaukee's Best Premium
    https://www.foodandwine.com/news/molson-coors-discontinued-beers
    "Premiumization is here to stay at Molson Coors," said CEO Gavin Hattersley. Just not the Milwaukee's Best kind.
    Tags: None
    #2
    LOL, I just read that article and sent it to my brother, we love High Life light during our summer long cooks.

    Comment

      #3
      Bum deal. It's a good lawnmower beer.
      • Likes 4

      Comment

      • Bkhuna
        #3.4
        Bkhuna commented
        August 3, 2021, 03:57 AM
        Editing a comment
        Huskee - The prefered term is now "Mobilamericans".
        • 2 likes
      • Old Glory
        #3.5
        Old Glory commented
        August 3, 2021, 06:18 AM
        Editing a comment
        Attjack been a long time since I had a shower beer...lol.
      • IFindZeroBadCooks
        #3.6
        IFindZeroBadCooks commented
        August 3, 2021, 09:24 AM
        Editing a comment
        Ah..my beer preference is stouts...so no lawnmower beers for me.
        • 2 likes
      #4
      That STINKS!
      • Likes 1

      Comment

        #5
        Hold on. Isn't Miller High Life the original Miller and Miller Lite the original High Life Lite?
        • Likes 1

        Comment

        • Attjack
          #5.1
          Attjack commented
          August 3, 2021, 11:20 AM
          Editing a comment
          No, Miller Lite is the original light beer. High Life Lite was a regional offering that I've never seen. The original Miller and Lite aren't going anywhere.
          • 1 like
        • Huskee
          #5.2
          Huskee commented
          August 3, 2021, 03:51 PM
          Editing a comment
          Attjack I find it interesting that some have never seen it. It's been around here since I was old enough to drin...I mean *buy* beer. But Yuengling though, nope.
        • Attjack
          #5.3
          Attjack commented
          August 3, 2021, 04:20 PM
          Editing a comment
          It is interesting. I know microbrews are super regional. I wasn't really aware that macrobrews were also regional until recently. Huskee
        #6
        When I was driving for MolsonCoors every year they'd bring in a bunch of bigwigs for an info and Q&A day.
        The topic of brands always came up, There were the stalwarts and the dawgs.
        Get rid of the dawgs to bring up profitability, but beers are highly regional, what sells like hot cakes in the GTA doesn't necessarily hold true 50-100 miles away.
        I could always tell how a city or town was doing by the beer on the trailer I was delivering, premium brands as opposed to buck a beer brands.
        It was always about market share and market share varied greatly region to region.
        So if you want to keep Miller High Life around buy it and up market share.
        Murdy Kinda makes me wonder because Miller Brewing is one of the five that make up StarBev conglomerate of breweries so with a seat at the head table I'd think they would be hard pressed to give up they're flagship brand(s).
        • Likes 2

        Comment

          #7
          Never even heard of Miller High Life Lite but used to drink gallons of Miller, after all it is the Champagne of Bottled Beers !!!
          • Likes 1

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