Snake River Farms is now selling seafood.
I've been a long time customer of SRF for beef when I want to match restaurant quality steaks- you're buying from the source. But selling seafood seems like a move that makes no sense and damages their brand. What makes a company located in the midwest think we'll buy fish from them, rather than our local markets? Instead of thinking as SRF as a source of beef raised under their strict management, this positions them as just a food reseller - unless all their fish comes from Snake River.
I've been a long time customer of SRF for beef when I want to match restaurant quality steaks- you're buying from the source. But selling seafood seems like a move that makes no sense and damages their brand. What makes a company located in the midwest think we'll buy fish from them, rather than our local markets? Instead of thinking as SRF as a source of beef raised under their strict management, this positions them as just a food reseller - unless all their fish comes from Snake River.
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