SRF now selling seafood

[BBQPhil]

Snake River Farms is now selling seafood.
I've been a long time customer of SRF for beef when I want to match restaurant quality steaks- you're buying from the source. But selling seafood seems like a move that makes no sense and damages their brand. What makes a company located in the midwest think we'll buy fish from them, rather than our local markets? Instead of thinking as SRF as a source of beef raised under their strict management, this positions them as just a food reseller - unless all their fish comes from Snake River.

[DavidNorcross]

I see it as an upsell in what is becoming a highly competitive market. For me though $40 for 2 halibut filet's is more than I am willing to spend. Especially once I pay shipping.

[RonB]

I saw that and chuckled to myself. So they are going to buy freshly frozen fish, have it shipped to them, (hopefully still frozen), and then sell it to customers at a premium price, (?). I don't think I'll be buying any.

[Donw]

While there are several good places online to order from we use https://alaskagoldbrand.com/products/alaska-halibut which is a fisherman’s co-op. It is about $45 a pound but they have free shipping. One reason we decided to use them is that they have a warehouse on the East coast where they ship from and their shipments arrive safely and deeply frozen. Their salmon is really good too.

[Murdy]

SRF has the infrastructure to store, handle, and ship fresh meat (and fish is meat). Not everyone lives near a quality fish monger. I imagine they are hedging against a likely downturn in the beef market as prices rise.