Fireball tries to market itself as whiskey but Fireball is malt liquor and chemicals.
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Fireball sued for false advertising
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Good point, bourbon is bourbon, scotch is scotch, Tennessee whiskey is Tennessee whiskey. My problem is an individual suing them. I mean there is no reason other than to get money. There is no reperations, or damages.
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texastweeter I think there could be a legitimate case for damages. Taking a shot of fireball and being instantly transported back to some of your worst college parties could be serious mental anguish.
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If we are not going to allow individuals sue companies, what's the alternative for keeping companies honest? A government agency that looks into and enforces such things?
If the suit is truly frivolous, it will be resolved quickly through a motion to dismiss.
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"Beer is proof that God loves us and wants us to be happy." ~Benjamin Franklin
I'm tired of people filing frivolous suits and getting money for nothing while I work for what I have. So, I decided to jump on the bandwagon and get free money. With all of his recent fame and fortune I decided to sue Panhead John and get me a share of that internet money. I've met PJ in person and, while he has a good face for radio, his head looks nothing like a pan.
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Ahh.... OK this isn't about Fireball Whiskey, it's about another product that they make which is NOT whiskey. The complaint is that they use effectively identical labelling, just with the word 'whiskey' removed:
The 11-page case explains that the front label of Fireball Cinnamon, often sold at supermarkets and convenience stores in small, 99-cent bottles, appears identical to the brand’s Cinnamon Whisky, save for the word “whisky.” However, unlike Fireball Cinnamon Whisky, Fireball Cinnamon is a malt beverage that does not contain distilled spirits and is only flavored to taste like cinnamon whisky, the complaint argues.
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Ah, okay. I was at a bottle shop the other day that was selling a Hot Toddy and I asked what alcohol was in it and he said Fireball because he didn't have a liquor license.Then I saw this headline and assumed all Fireball was malt liquor. Now I know and I still don't care because I don't drink that crap 😂
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On a side note, Fireball is a big part of the reason Buffalo Trace had the Billion$ of dollars to help fund their massive recent expansion. Another side note, one bad experience with Fireball when I was a dumb young'un and I haven't touched the stuff in a very long time.
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Originally posted by Attjack View PostFireball tries to market itself as whiskey but Fireball is malt liquor and chemicals.
https://www.classaction.org/news/fir...action-alleges
According to the posted link, Fireball is being sued for misleading labeling, not false advertising.
As for marketing itself as whisky (that's how they spell it), their whisky products are whisky, not malt liquor and chemicals. And this is not the claim of the cited lawsuit.
The lawsuit is over the fact that their 'Fireball Cinnamon' product, which is malt liquor based, is labeled so similar to their 'Fireball Cinnamon Whisky' products that it misleads consumers into believing they are getting whisky. Also, that the phrase 'Malt Beverage With Natural Whisky & Other Flavors and Carmel Color' misleads consumers into thinking it contains Natural Whisky, and that it should read ' Malt Beverage With Natural Whisky Flavor & Other Flavors and Carmel Color'
Or, to put it less politely, the lawsuit is saying that the client and others are too stupid to read and understand the label, therefore Fireball is taking advantage of them.
The reality is that the people who consume it do so because it tastes good, it gets them a buzz, and there is a good chance it will get a guy into a chick's pants. They aren't really concerned how the alcohol got there, or even its quality. The other reality is that lawyers need to make a living, and this is how they do it.
Fireball makes different products to comply with laws regarding sales of alcoholic beverages. Their flagship product is 'Fireball Cinnamon Whisky' which is 66 Proof. They also make a 'Fireball Whisky 42 Proof' so that they can sell in certain Ohio markets which do not allow the sales of higher proof products. Then they have 'Fireball Cinnamon' the subject of the lawsuit. It is for the markets that don't allow distilled products. All of this is response to consumer demand and is addressed on their website FAQs.
Frequently Asked Questions (FAQs) (fireballwhisky.com)
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