On Jan. 15, Coors Light announced it would be temporarily changing its name to “Mondays Light” in solidarity with folks who party too hard on Super Bowl Sunday.
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Coors Light is changing its name — here’s why
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Still I guess any name is better than what it was called back in the 60’s. Everyone I knew back then called it Rocky Mountain Piss Water. 🙂
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Coors Light and a name? I was on a post-school cross-country trip in 1977. We stopped at the Golden, Colorado Coors brewery for a tour and tasting. Big fun for all. At the tasting room, the guide opened things up for questions. First question: Will Coors make a "light" beer to compete with Miller Lite? Answer: "Coors already makes the perfect light beer! We will never add water to our beer to be like Miller Lite!"
I thought that was a perfect answer until about a year later when Coors added water to their beer and made Coors Light. The rest is history.
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- 1963
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