Of course, not everyone hates Coors Light. Some people may enjoy it for its low alcohol, low calorie, and refreshing qualities. It is also one of the most affordable and widely available beers in the market. Ultimately, beer preference is a matter of personal taste and opinion.
There are different reasons why some people may dislike Coors Light, a popular light beer brand in the US. Here are some of the common ones:
I don’t hate it. I will drink it if there are no other choices, but that ain’t saying much. 😉
None of the reasons are valid for me though…
Low in protein… I don’t drink beer for its nutritional value. I can’t drink foam.
I dislike bitter beer. That is one of thousands of possible flavor profiles, but it it seems everyone is a hop-head these days. I personally think it’s because hops are easy to identify and taste, so it makes people feel like they have a sophisticated palate. Matter of fact, I dislike most ‘craft’ beers b/c they over-focus on one ingredient to shock the palate.
I drink mass produced beer, so it’s not that one.
I never knew they were recalled, so it’s not that one either.
My reason - Compared to other beers, Coors Light is benign. Mostly forgettable.
I felt the same way about a lot of those craft beers in that they all seemed to try to be the most of something, usually "hoppiest". I didn't get it. I know in a totally saturated market you need to do what you can to stand out but it seems like the quest for a balanced beer went by the wayside. At least they don't have that problem with my bourbons 🤥😂
It's my go-to refreshment for hosting family parties and for the Indy 500. Sipping it keeps me hydrated and I don't get intoxicating effects. Slow and steady.
I remember a time when I had to look for an IPA. Liberty Anchor and Sierra Nevada Pale Ale where two of the first IPA's that became widely available. Now by today's standards, they are on the lighter side of the IPA category. I enjoy a variety of craft beers of widely varying styles. I agree that many current IPA's are over the top in hoppy bitterness. But you can easily avoid them by asking for a non-IPA. It easy to do because most all IPA's use the term "IPA" in the name. And even a "hoppy" pale ale is not usually an over top IPA. There are many styles of craft beers that are not high in IBU's like IPA's.
If you like well-balanced beers, try some of the many Pilsner styles. They are on the lighter side but much flavorful than the average "light" or "lite" beer.
Funny side story: In the fall of 1977 I visited the Coors brewery in Golden, Colorado. After a delightful tour, we visited the tap room to taste the ubiquitous Coors Banquet Beer. It was mighty good fresh on tap. One of the guests asked our tour guide if Coors would ever make a "light" beer. About that time, Miller Lite had begun to become popular with a number of clever TV ads. Our guide answered the question firmly and said, "Coors already makes the perfect light beer, it has no need to make a lite beer. Others may choose to water down their beer, but Coors does not and never will!"
Well about six months later, Coors introduced "Coors Light". Apparently, the bean counters convinced management that adding water to the beer was a profitable strategy. Technically, they don't actually add water, they just use less barley and hops.
Last edited by briano52; February 7, 2024, 08:01 PM.
I also took a tour of the Golden Colorado brewery in the late 70's. At that time you could not buy it east of the Mississippi. So it was a treat. I still like it from time to time.
I remember Coors saying that they did not ship to the East because they thought that the beer quality would be compromised if not kept cold. It was a point of pride for them. And a sales point too. Coors smuggled to the East Coast was a thing back then.
If it’s 6am and I’m in a blind or on a boat schwanns, coors, olympia, rainier, pabst, bud, michelob, pacifico, corona, heiniken, and rainier will pass muster. The rest of the time there are other things i would pick first - bourbon, tequilla, vodka, or rose depending on season and mood. Not to sound like an elitist, there is a time for everything!!🔥🔥🐿️
I was in Djibouti, Horn of Africa, a few years back. With ex Special Forces guys, working on a contract issue. They were thrilled to discover that our 5 star hotel had Corona. Cracked me up.
I stopped buying Coors Light for myself a couple decades ago but will drink it if offered to me. I always enjoyed when we visited my in-laws and my rancher FIL would ask if I wanted to drink a beer with him, generally around 3:30 in the afternoon.
Not my cup-o-tea, generally anything "light" is off my libation list. As a Wisconsin boy with roots in the early brewing industry I cheered when craft and home brewing became common. I now brew most of my own using recipes developed by others.
I too remember when Coors was only available west of the Mississippi and was thought of as an exclusive brand. I bought it at my first duty assignment in Phoenix AZ. When Olympia and Lite became a fad in my early days all the brands marketed a lighter beer for the masses.
Coors Golden Banquet is a decent light beer and I was surprised they could make it any lighter, same with Budweiser.
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History questions. Grew up in central Nebraska, 50's and 60's. I seem to recall that Coors was low alcohol, maybe 3.2%, and that it was shipped and kept cold from the brewery to final delivery. Is any of this true? Current alcohol content for std coors? Shipping cold stopped when?
So beer is pasteurized?
I was the one milking our 2 herd cows in the 60's. Mom got a pasteurizer, maybe 1965. We had survived from say 1955 to 1965 on raw milk. Amazing that humans could survive millennia without pasteurization.
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