BONELESS Brisket on sale

[Huskee]

"OH NO, tired of bones in your brisket? Try new boneless brisket!"

[Oak Smoke]

+1

[Murdy]

Advertisers frequently make claims that should be common sense. Cholesterol and gluten free products come to mind, where they advertise something as being free of whatever, but it never had it in the first place, like cholesterol free peanut butter -- peanuts don't have livers.

[Huskee]

They know what hot button words draw attention w/o much, if any, afterthought from the consumer.

[Finster]

For anyone interested, Costco now has them there boneless briskets in the flat cut.
Picked one up yesterday to make Crock pot (but not in the crockpot) brisket one night this weekend

[bbqLuv]

Bone in Brisket sounded different, so I googled it, and here is what came up.
H-E-B Beef Sliced Navel Brisket Bone-In Value Pack - Shop Beef at H-E-B (heb.com)

Must be a Texas item.

[BBillFleet]

Late to the game, but that looks like an entrant for the "Is It Cake?" show.