I liked the idea of air chilled chickens. The premise is the chickens are cooled hanging individually vs in a huge vat of water hanging out with 10,000 other chickens being chilled in the same vat. It's not a new idea really, but relatively new to us here in the states.
I tried some air cooled chicken a while back. To me, it wasn't worth the price difference, but I suggest you try it one time and make your own decision. The brand I tried was Bell and Evans if I remember correctly, and it was frozen. I'd really like to hear what others say - maybe the breasts I bought were not at their prime...
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